{"id":24203,"date":"2022-03-03T08:32:10","date_gmt":"2022-03-03T07:32:10","guid":{"rendered":"http:\/\/lignesauto.fr\/?p=24203"},"modified":"2022-03-03T10:49:05","modified_gmt":"2022-03-03T09:49:05","slug":"a-citroen-breeze-at-the-heart-of-dacias-design","status":"publish","type":"post","link":"https:\/\/lignesauto.fr\/?p=24203","title":{"rendered":"A Citro\u00ebn breeze at the heart of Dacia’s design"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

A new wind is blowing through the Dacia design studio! After announcing the arrival of a new design director on 25 June 2021 in the person of Miles N\u00fcrnberger, the design team has been strengthened since January 2022 with the successive arrivals of Romain Gauvin, head of advanced design and concept cars, H\u00e9l\u00e8ne Veilleux as head of the Dacia and Mobilize colours & materials department and, at the beginning of March 2022, Rapha\u00ebl Le Masson as lead designer for interior design.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It says a lot about the will to take the brand to ambitious horizons. We could stop at these three appointments. But what is surprising in these announcements is the origin of these three designers hired by Dacia: they all come from Citro\u00ebn! Romain Gauvin (below) is notably the author of the exterior design of the centenary concept car, the 19_19.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Rapha\u00ebl Le Masson supervised the interior design by J\u00e9r\u00e9my Lebonnois, a duo who were already in charge of the interior design of the CXperience concept car. Finally, H\u00e9l\u00e8ne Veilleux was responsible for the colours and materials of the French brand.<\/p>\n\n\n\n

\"\"
Rapha\u00ebl Le Masson on the right with the interior designer of the 19_19 concept car, J\u00e9r\u00e9my Lebonnois<\/strong><\/figcaption><\/figure>\n\n\n\n

Admittedly, specialists will say that Rapha\u00ebl and Romain spent a (very) short time with the Chinese group GAC (barely 6 months) between their departure from Citro\u00ebn and their arrival at Dacia, but it is clear that Dacia now has a strong presence of designers trained at the Citro\u00ebn school.<\/p>\n\n\n\n

\"\"
Dashboard study for the Citro\u00ebn CXperience concept car by Rapha\u00ebl Le Masson<\/strong><\/figcaption><\/figure>\n\n\n\n

Rapha\u00ebl Le Masson stayed there for 11 and a half years, Romain Gauvin for the same amount of time, with four months at Lancia when the Stellantis nebula was launched, while H\u00e9l\u00e8ne (below) spent a large part of her career at PSA, for 23 years!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At Citro\u00ebn, a new head of interior design has been appointed: Sean Johnson, still reporting to Pierre Leclercq, design director of the double-chevron brand. Sean spent around 14 years at Jaguar-Land Rover and ten years at PSA, notably as a designer at Citro\u00ebn from 2006 to 2012. Citro\u00ebn from 2006 to 2012.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

David Durand (above with the new Jogger), who was responsible for what was then called “Global Access design” and is now in charge of the Dacia design studio, is also part of this organisation. He recently explained to us that Dacia design “avoids unnecessary gestures and goes to the essential. We also have to take into account the fact that Dacia customers keep their vehicles for up to eight years on average, so it’s important that the product lasts. We prefer to focus on the timelessness of a design that doesn’t age, because it doesn’t follow trends. Dacia design is modernity in simplicity.”<\/p>\n\n\n\n

VIDEO ON THE DACIA IDENTITY CHANGE<\/h2>\n\n\n\n