{"id":9307,"date":"2019-04-18T13:42:26","date_gmt":"2019-04-18T11:42:26","guid":{"rendered":"http:\/\/lignesauto.fr\/?p=9307"},"modified":"2019-04-18T13:46:11","modified_gmt":"2019-04-18T11:46:11","slug":"centres-renault-design-et-de-7","status":"publish","type":"post","link":"https:\/\/lignesauto.fr\/?p=9307","title":{"rendered":"Centres Renault Design : et de sept ! FRENCH\/ENGLISH"},"content":{"rendered":"

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Il fut un temps o\u00f9 externaliser les bureaux de design avait la cote. Chez Renault, sous l’\u00e8re Patrick Le Qu\u00e9ment, des bureaux de design externalis\u00e9s virent ainsi le jour en Espagne, \u00e0 Barcelone mais \u00e9galement en plein coeur de la capitale fran\u00e7aise, \u00e0 Bastille. Ces lieux aujourd’hui ferm\u00e9s, permirent de g\u00e9n\u00e9rer une concurrence totalement herm\u00e9tique avec le centre de design de Guyancourt.<\/p>\n

There was a time when outsourcing design offices was popular. At Renault, under the Patrick Le Qu\u00e9ment era, outsourced design offices were created in Spain, in Barcelona but also in the heart of the French capital, Bastille. These places, which are now closed, made it possible to generate a totally closed competition with the Guyancourt design centre.<\/em><\/p>\n

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\nAnthony Lo, responsable du design ext\u00e9rieur Renault avec Yafei Zhao, responsable du centre de design de Shanghai.<\/em><\/p>\n

Chez Peugeot, je me souviens d’une phrase frappante de G\u00e9rard Welter qui n’approuvait pas ce genre de studios externalis\u00e9s. Il me rappelait alors que la Peugeot 205 qui a sauv\u00e9 le groupe PSA a \u00e9t\u00e9 dessin\u00e9e \u00e0 La Garenne-Colombes, en face d’un… cimeti\u00e8re et que cela n’a visiblement pas nuit \u00e0 la cr\u00e9ativit\u00e9 !\u00a0Aujourd’hui la donne est bien diff\u00e9rente. La mondialisation et la conception de voitures dites globales, capables de plaire sur toutes les plaques du monde, les bureaux de design s’\u00e9parpillent sur la plan\u00e8te enti\u00e8re.<\/p>\n

At Peugeot, I remember a striking sentence from G\u00e9rard Welter who did not approve of this type of outsourced studio. He reminded me then that the Peugeot 205 that saved the PSA group was designed in La Garenne-Colombes, in front of a…. cemetery and that it obviously did not harm creativity !\u00a0Today the situation is very different. Globalization and the design of so-called global cars, capable of appealing to all the world’s plates, design offices are scattered all over the world.<\/em><\/p>\n

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Ainsi, Renault disposait jusqu’alors de six centres de style : en France \u00e0 Guyancourt, la “maison m\u00e8re” du design Renault, \u00e0 Bucarest, \u00e0 Sao Paulo, \u00e0 Seoul et deux en Inde \u00e0 Bombay et Chennai. Voici que s’ajoute tout naturellement un lieu de cr\u00e9ation en Chine, en plein coeur de Shanghai qui permettra on le souhaite \u00e0 Renault d’affronter plus durablement un march\u00e9 en pleine expansion. Pour l’heure, deux mod\u00e8les sont propos\u00e9s l\u00e0-bas et huit le seront \u00e0 court terme.<\/p>\n

Until then, Renault had six styling centres: in France in Guyancourt, the “parent company” of Renault design, in Bucharest, Sao Paulo, Seoul and two in India in Bombay and Chennai. It is only natural to add a creative centre in China, in the heart of Shanghai, which will enable Renault to face a rapidly expanding market in a more sustainable way. At the moment, two models are available there and eight will be available in the short term.<\/em><\/p>\n

DECOUVREZ LES ACTEURS DE LA CREATION DU CENTRE RENAULT DESIGN A SHANGHAI EN VIDEO :<\/strong><\/p>\n

\nhttp:\/\/lignesauto.fr\/wp-content\/uploads\/2019\/04\/LIGNESRENAULTSHANGHAI.mp4<\/a><\/video><\/div>\n

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\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Il fut un temps o\u00f9 externaliser les bureaux de design avait la cote. Chez Renault, sous l’\u00e8re Patrick Le Qu\u00e9ment, des bureaux de design externalis\u00e9s virent ainsi le jour en Espagne, \u00e0 Barcelone mais \u00e9galement en plein coeur de la capitale fran\u00e7aise, \u00e0 Bastille. Ces lieux aujourd’hui ferm\u00e9s, permirent de […]<\/p>\n","protected":false},"author":1,"featured_media":9313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/posts\/9307"}],"collection":[{"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9307"}],"version-history":[{"count":10,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/posts\/9307\/revisions"}],"predecessor-version":[{"id":9322,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/posts\/9307\/revisions\/9322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=\/wp\/v2\/media\/9313"}],"wp:attachment":[{"href":"https:\/\/lignesauto.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lignesauto.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}