ENGLISH – New logo: Pininfarina will celebrate its 90th anniversary in 2020

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A new logo for a commemorative year : Pininfarina is actively preparing its 90th anniversary and explaining the gentle evolution of its emblem. Suggestive selection only a few models that LIGNES/auto venerates !

The Farina logo in the late 1940s.

The year 2020 will be a special one for Pininfarina. Born as an artisanal “carrozzeria” and now a global group, “a kind of ultimate expression of design and automotive engineering and reality established in architecture” as the venerable Italian company points out, Pininfarina will celebrate its 90th anniversary next year and for the occasion, its logo will evolve to accompany the celebrations that will take place throughout the year.

The distinctive signs of the brand remain intact on this new logo (above) : on the one hand, the traditional coat of arms with the “f” surmounted by the crown remains. On the other hand, the inscription “pininfarina”, born in 1961 when by presidential decree, the nickname of the founder “Pinin” merged with the family name “Farina”, remains harmoniously inclined. Finally, a subtle number 90 completes the whole.

Battista Farina, dit “Pinin” Farina, fondateur de Pininfarina.

“Our logo tells the world the story of a family and a company,” explains Paolo (below, centre), one of the third generation Pininfarina. This new logo, specially designed for the anniversary, also reflects the company’s strong commitment: the line on which the number 90 is based rises from bottom to top, as if it were forward-looking. “Because our past, however important it may be, must lead us towards new objectives, new projects and new challenges”.

In the centre, Paolo Pininfarina, grandson of Battista Pininfarina and now at the head of the company after the death of his brother Andrea in 2008.
On the right Fabio Filippini, then in charge of design.

The 90th anniversary celebrations will take place throughout 2020 and will mainly concern Italy, with events in Milan and Turin, but also the Geneva Motor Show, China, a market in which the company has been operating since 1996 with a physical presence, in the form of Pininfarina Shanghai, and the United States with two different moments: in August for the Concours d’Élégance in Pebble Beach, and in December in Miami, where Pininfarina of America is based, with an event organised during Design Week. All these highlights will be relayed by Pininfarina’s social networks, thanks in particular to the hashtag #pininfarina90.

Sergio Pininfarina (1926-2012), son of Battista, father of Paolo, Andrea (deceased) and Lorenza.
The Cisitalia of 1947, the Italian icon with its sides without pontoons. Beautiful!
Paolo Martin’s BLMC 1800 (1967) concept has often been copied.
Paolo Martin invents something other than a car with his 1970 Modulo
Peugeot and Pininfarina, linked for history. This is the Riviera, station wagon 504 in 1971.
La Pinin (1980), Ferrari four-door, will only succeed
not to convince the Commendatore to produce it.
The only Citroën (official) signed Pininfarina: the Osée,
drawn by a Frenchman : Nicolas Jardin.
The Sergio, produced in very small series and designed by Fabio Filippini.
The latest product, the electric “Battista” produced by Pininfarina Automobili.
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Nouveau logo : Pininfarina célèbrera ses 90 ans en 2020

Un nouveau logo pour une année commémorative : Pininfarina prépare activement son 90e anniversaire et explique l’évolution douce de son emblème. Sélection suggestive que quelques modèles que LIGNES/auto vénère ! L’année 2020 sera spéciale pour Pininfarina. Née comme une “carrozzeria” artisanale et devenue aujourd’hui un groupe mondial, « sorte d’expression ultime […]

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