New DS7: a world-first innovation

DS automobiles today presents the new DS7, a restyling of the current model that mainly touches on the more modern infotainment, now borrowed from the DS4, and the arrival of a third plug-in hybrid version, the 360 E-TENSE 4×4 alongside the 225 and 300 hp.

On board, the upholstery has gone up another level to the point of excellence, with a new seamless, draped effect on the leather decorations on the dashboard and door panels. But the new front bumper is where the “Light Veil” of the LED light signature with four strips that combine with a fifth, brighter strip – which acts as an indicator – is the first of its kind in the automotive world. The new DS will go on sale in September.

The front soft nose has been completely redesigned to accommodate the Light Veil and the new “DS Pixel LED Vision 3.0” headlights, while the diamond grille is inspired by the DS4.

THE LIGHT VEIL:

The DS7’s new light signature is directly inspired by that of the ASL concept car unveiled in 2020. It consists of five vertical LEDs, grouped together in a single element that is integrated into the bumper. This innovation eliminates the need for assembly, as there are no joints or gaps. It is based on a single polycarbonate block painted the same colour as the body (on the inside) with its five luminous windows laser-engraved from the inside.

VIDEO : https://youtu.be/XyoxAQxOaLE

The new LED signature of the DS7 Light Veil is a technological world first.

CHANGES BETWEEN THE TWO GENERATIONS

On the left, the new DS7, on the right, the current DS7 Crossback. In 1, the new wheels. In 2, the rear bumper has not been modified. In 3, the tailgate is new and adopts a dynamic line similar to that found on the DS4 tailgate. In 4, the fascia features the brand name in full letters. In 5, the rear lights are slimmer. In 6, the chrome surround of the lights disappears.
Detail of the new rear flap of the DS7 on the left. It adopts a sharper style, with a line that extends the line of the side of the body, similar to that found on the DS4, on the right.
On the last generation of the C4 SpaceTourer, this line was already present. Is it a coincidence that the design of this MPV was created by Frédéric Soubirou, who is now in charge of DS’ exterior design?

A “LA PREMIÈRE” VERSION AT THE PEAK OF ELEGANCE AND PERFORMANCE

To mark the launch of the DS 7, a limited edition E-TENSE 4×4 360 “LA PREMIÈRE” will feature a gloss black front apron, black monograms and specific badges to accompany a gloss black exterior finish on the DS WINGS, grille, window surrounds and roof bars. The Basalt Black and Pearl Grey interiors will be offered in combination with six body colours: Lacquer Grey, Safir Blue, Pearl White, Black Pearl Nera, Platinum Grey and Crystal Pearl.