The DS DESIGN STUDIO PARIS has always been driven by the ambition to offer a large sedan in the purest tradition of French bodywork. This desire is now being put into practice with DS 9.
The silhouette unfolds in a single line, without any break. From the hood attack to the trailing edge of the trunk. The sides are smooth, finely sculpted with a perfect integration of the handles flush with the colour of the bodywork.
The headlamps are connected to the tail lamps by a pure, incisive line of character that gives the silhouette all its tension. As on the 1955 DS, the cones play a similar role in extending the roof by acting as side marker lights.
Directly related to our last two concept cars, we signed the central axis of the hood with a guilloche metal saber. Exclusive to DS 9, it is an element of identity.
At the back, fluidity is essential. The rear fenders, bumper and trunk are all part of a single volume. The taillights are set within this fine, chiseled surface. They create a strong contrast that adds depth and relief. In addition to the technological signature of the tortoiseshell design, the scrolling indicators help to set the scene. The overall effect is magnified by side sabres that pay tribute to the great French bodywork of the 1930s.
DS 9 inaugurates a new interior. It is a desire to affirm a vertical architecture that is both an expression of status and elegance. This verticality also accentuates the perception of width. The low seating position and the roof, which is also lowered, reinforces this horizontal effect. This is accompanied by a sophisticated staging of the lighting that navigates from the doors to the dashboard with eight different harmonies.
In line with DS’s genes, we wanted to create a reference sedan, respectful of the segment’s fundamentals while evolving certain established codes, faithful to the avant-garde spirit that drives us. »
